Working Together to Make the Home Staging Market Stronger
The Home Staging Industry Institute was established to address priority industry issues. We work to raise awareness within the real estate industry and among the general public about the need, value and benefit of home staging as a powerful real estate marketing strategy which directly impacts the amount of equity a homeowner will pull from the sale of their property.
We educate the market, develop best practices, conduct research, and compile and share industry information. We offer business support and leadership, training, marketing strategy, coaching and mentorship to professional home stagers.
Most importantly, we advocate for the home staging industry as a whole. We bring professional home stagers together as a united front to tackle issues that members face together.
We are funded through a mix of membership dues and targeted services that support our members, including training, marketing support, and other business support services.
Our ability to work for you, to make what you do easier, more highly valued and respected, and more profitable relies on your support.
Why join?
Professional organizations can be extremely valuable to the advancement of an industry when they are supported appropriately by businesses within the industry.
Your support of The Home Staging Industry Institute helps us to address a void that has been left wide open within our industry for far too long and enables us to perform a role which has been sorely lacking until this point:
- Industry Advocacy: It is here where we play our biggest role. There are issues which pose a threat to the home staging industry by way of downward pressure on our pricing due to lack of understanding and misconceptions of our perceived value. Through advocating on behalf of professional home stagers, we promote practices favourable to our industry and strive to combat those that threaten the industry’s best interests. We work to elevate the home staging industry’s reputation within the real estate industry and with the public. These issues really need to be tackled on an industry-wide level; to be effective in affecting change, it can not be left to the individual home stager to tackle issues which may pose a potential threat to their businesses in their local areas. We’re taking on that burden on a higher, more widespread level, enabling you, the professional home stager, to focus on the work you do best, while letting the organization, rather than individual members take on key issues that move our profession and our value proposition forward. We are working to coordinate change across the industry, unlocking opportunities for transformation that would be impossible (or much slower) if the responsibility falls to individual home staging professionals alone.
- Business Support: If you’ve recently found yourself wishing you had more clients, higher revenue, or better profitability, we’ve got in-house marketing strategists that can help you do exactly that. Our in-house marketing experts focus exclusively on marketing for home stagers. We offer business support and marketing services specifically for the home staging industry. We have marketing specialists and business consultants on our team who are dedicated exclusively to the home staging industry, and are here to help you grow your business, acquire more clients, bring in more revenue, and achieve higher profitability. Our home staging marketing strategists are highly trained, skilled and experienced marketing experts who know the home staging industry inside and out. They work exclusively in the home staging industry and therefore have an intimate understanding of the inner workings of the home staging industry, from a marketing perspective. Unlike other marketing services you may have engaged in the past which take a more generic, one size fits all approach, our marketing experts work exclusively with home staging businesses, keeping their finger on the pulse of what works in the home staging industry, based on extensive experience and history successfully marketing home staging services. Our marketing strategists will work closely with you on a one-on-one basis to develop an effective marketing strategy exclusively for your home staging business. Its all custom-tailored to you, based on your current challenges and specific details of your local market. These and other specialized marketing and business support services are available solely and exclusively to our members, and are offered at extremely competitive and reasonable fees for powerful marketing that gets results. If you need more staging clients but feel like you’re twisting in the wind, the very real danger is that every day that goes by without you taking effective action puts you at risk of losing whatever ground you’ve got in your local market. Book a consult with our marketing strategists now and start attracting more home staging clients (membership required).
- Education: Members are eligible to access our proprietary professional development programs which will propel them in improving their home staging businesses, and are made available exclusively to members only. We place a heavy emphasis on providing professional development opportunities that increase the effectiveness and value of home staging, enabling home staging professionals and companies to stay ahead of the curve. To excel at what you do, and have the ability to command higher prices that are in line with your level of expertise, the process of learning never ends and ongoing professional development is key. We have unique perspectives and insights into the home staging industry that help our members become better at what they do and increase profitability. We don’t believe in merely teaching what is already being taught, rather, we introduce new approaches, techniques, methods and systems that we’ve personally developed over our many years in the home staging business to benefit professional home stagers. We have a long history of developing highly acclaimed, internationally recognized training programs in another, but related industry reaching back as far as 1999, and we are committed to the provision of training that.
- Research: We conduct research, and compile and provide data which is used in our advocacy work to propel our industry forward and to strengthen individual home staging business owners. Our research findings are important for our members as they tackle issues such as best practices for pricing, increasing profitability, lowering costs and overhead, attracting more partner Realtors, and other data that can help you grow your business.
The education and research function bolsters advocacy work and promotes the home staging industry in the media, among the general public, and within the real estate industry.
We are tackling key industry issues that will move the home staging industry forward. In order to do this work, your support is required. Become a Member today.
Why is Advocacy Needed For the Home Staging Industry?
Home staging is a high-value specialty sector of the real estate industry. As home stagers, we have the skills to directly influence the outcome of a residential real estate transaction, for the benefit of the seller, the realtors, and even the buyer. Yet, what is so often overlooked is that home staging is not an easy business to be in. Home stagers carry significant overhead and there is a lot of physically demanding work involved – in addition to the skill and expertise required to execute staging that truly delivers the benefit and value that it should.
Alhough as home stagers we must make substantial investment on a variety of levels to be able to service the real estate industry, and we are able to directly influence the success (selling price) of a real estate transaction, there is often downward pressure on our pricing and an overall lack of understanding of the full value we deliver. The importance of our role in the real estate market is often overlooked and underestimated, and our expertise is often devalued in a number of different ways.
That is simply not sustainable and has the potential to ultimately be very damaging to the field of professional home staging, which will result in far reaching impact on the real estate industry as a whole.
We work to combat those issues on an industry-wide scale.
Home Staging companies have several potential associations they can align with. Each association varies in terms of the benefit it offers, the approach it takes, and the purpose it serves. Professional home stagers, like a lot of other professionals, often have memberships in more than one organization within the home staging industry.
The Home Staging Industry Institute exists to advance the home staging profession, support the interests of professional home stagers and facilitate better understanding and adoption among the public (Realtors & Home Sellers) of the need, value, and purpose of professional home staging.
Our range of services and activities are designed to assist our members in the strategic development and day-to-day running of your business, and we work hard to promote the excellent contribution that home staging professionals make to home sellers, home buyers, realtors, and the wider real estate industry as a whole. We are advocating for YOU.