The Home Staging Industry Institute Is Dedicated to…

 

⌂ Advancing the Partnership Between The Home Staging Industry & Real Estate Industry

⌂ Supporting & Assisting Professional Home Stagers

⌂ Helping Home Sellers Achieve Better Selling Outcomes by Maximizing the Appeal of Their Home

⌂ Ensuring the Gold Standard in Home Staging Training and Certification

⌂ Educating Home Sellers on the Importance of Professional Home Staging in Maximizing the Selling Price of Their Home

Home staging has been referred to by real estate industry experts as the #1 marketing strategy in the real estate industry. It is strategically being utilized by rapidly increasing numbers of savvy sellers and Realtors world-wide to achieve the best possible sales outcomes (higher selling prices, faster sales).

Yet, due to lack of full understanding, home staging still remains grossly underutilized by a considerable percentage of Real Estate Professionals whose sellers would benefit from better selling outcomes if professional home staging were to be implemented in their listings. In fact, within the industry, we often see home sellers who have a better understanding of the importance of home staging in achieving the optimal selling outcome than many Realtors do.

Part of our role here at The Home Staging Industry Institute is to ensure widespread understanding among home sellers and real estate professionals, through education and raised awareness, of the power, value and necessity of home staging in deriving the maximum return on the sellers real estate investment.

Industry statistics consistently demonstrate that professionally staged homes perform significantly better in their sales outcomes than their non-staged comparables.

Staging isn’t a cost, its an investment – what a seller invests into staging their home delivers an average ROI of over 500% according to widely reported industry statistics.

The fact is, home owners can’t afford not to stage their properties, regardless of what the present market conditions are.

To sell a home un-staged (“staging” here refers to professional staging) is to unnecessarily leave money behind on your real estate transaction.

It is important to understand that home staging is something that is done by a properly qualified professional. While a home owner or real estate agent (unless they are also trained in professional home staging), may take certain steps in preparing their home for sale so that it presents better, to actual “stage” a property requires a specialized level of knowledge and skill set, and a firm understanding of how to implement established principles and techniques of home staging to truly derive the full benefit (highest possible selling price, shortest possible amount of days on market).

To be connected with a skilled and qualified home stager in your local area, or for more information on how you can become a credentialed professional home stager, please feel free to contact us.

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• Home Stagers: Grow Your Business
• Home Stagers Get Help Here
• Training & Professional Development